Content marketing can help you attract leads, win more sales, and grow your business. But it isn’t just about churning out piece after piece of content. You need to know the basics that make content marketing work and the best practices that will set you apart from the competition. And then you have to learn how to create and promote awesome, useful, informative, educational, and inspirational content that will reach your audience at the right time.
What is Content Marketing-
Content Marketing is the use of content to market your business. Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can promote factors such as brand awareness, sales, reach, interactions and loyalty. Content is the way to get to know your business in a non-invasive way. Customers consume your content, trust you as an authority and more likely to do business with you or get an associate with you.
Types of Content Marketing-
1. Social Media Content Marketing
With over 3.6 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
2. Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.
3. Blog Content Marketing
Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.
4. Podcast Content Marketing
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who’s on the podcast, where you advertise the podcast, and how long episodes are.
5. Video Content Marketing
According to Wyzowl’s research, 69% of consumers say they prefer to learn about a brand’s product or service through video. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketers website.
Why You Should be Using Content Marketing-
1. Improve brand reputation by building trust through content marketing.
One of the greatest benefits that really shows the importance of content marketing is the reputation-building qualities of great content. In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation.
2. Great content helps influence conversions.
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraged conversions by giving consumers the information they need to make an educated purchasing decision.
3. Optimized content helps improve your SEO efforts.
The importance of content marketing becomes more clear when looking at the role that content plays in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving visibility for your business online. However, if you want to improve SEO, you need to create optimized content.
4. Creating great content is a cost-effective way to bring in new leads.
For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable.
5. Great content builds a great relationship with your customer.
Loyal customers are nothing but an advantage to your business. If repeat sales make up a significant portion of your company’s revenue, then you’ll need to find ways to strengthen your relationships with current customers.
This is where content marketing comes in. Providing great content doesn’t stop after a lead becomes a customer. Content that provides value for your customer base will help increase brand loyalty by strengthening the relationships you have with customers. This can encourage repeat sales and help you establish powerful brand advocates.
6.Content marketing helps you set yourself apart from competitors.
In the busy digital marketplace, it’s vital that your small business differentiates itself from competitors. This is the importance of content marketing. Content marketing is an effective way that small businesses can work to set themselves apart from others in the industry and show what makes their company special.
How To Strategies your Content Marketing-
Set your goals:
Decide the type of content you want to create:
Choose your content channels:
Once you’ve decided on the type of content you’ll market with, it’s time to choose your specific content channels. Where will you share your content? Where will it live and be shared from? For some of the content types, the channel you need to work with will be obvious. For example, if you’re creating Facebook content, your channel will be the social platform itself.
Create and distribute the content:
Create and distribute your content so your audience members can consume it — and possibly convert. To ensure you’re consistently producing content and sharing it among your prospects and customers, use a social media calendar or an editorial content calendar. This will help your team stay on top of all of the content being created as well as allow you to schedule it ahead of time.
Analyze and measure results:
Lastly, analyze and measure your results so you can make any necessary changes to enhance your content marketing efforts and reach more audience members. Look at your SMART goals to determine the success of your content marketing strategy. Did you achieve your goals? Were you close to reaching them, or were you off in your estimations?